Mayple Case Studies

Key achievements: 

• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

• 0 to 150k organic monthly impressions on Pinterest within 6 months

• 26k engaged Instagram followers

• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members

• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

Our SEO efforts drastically boosted the performance of the site.

From increased user traffic to higher conversion rates, we gave the new company a much needed digital facelift.

Again, we have to stress the importance of understanding the company’s unique value proposition. Without it, you’re just shooting blind.

Because we understood what the company was trying to accomplish, every header, piece of copy, and URL was aligned.

By the numbers, the effort:

• Increased new users by 68%
• Grew organic traffic by 101%
• Raised conversion rate to 7%
• Improved online revenue by 2,134%

By listening to local experts about their needs, experiences and country-specific nuances to inform my regional strategy, I was able to build the foundation of what is now the EMEA Google and YouTube standards and best practices for social and content production, scale programs globally that increased efficiency and awareness, and lead the strategies for tentpole moments that often exceeded global benchmarks. 

The greatest impact I had in this role was empowering an under-resourced region of brilliant experts on sound creative strategies, ensure EMEA was a prioritised market for global and tentpole moments and set the tone for showcasing the impact truly global activations can have when the approach is both timely and geographically relevant in order to resonate with key audiences. Several achievements are below:

• Global Communications and Public Affairs Headliner Award - 02/2021
• Global Communications and Public Affairs All Star Award - 12/2020
• Global JLo, Versace and Google Assistant Viral Moment - 09/2019: Earned 1.18M organic impressions and exceeded Google’s 3-month Instagram story view benchmark reach by +53% and retention rate of 82% by building the social media strategy to support our involvement with Milan Fashion Week
• Mallorca Gulliver Influencer + Press Trip - 10/2019: Achieved 239K organic engagements and 100% positive social media sentiment by co-leading an influencer press trip of 13 tech, lifestyle and travel influencers discovering the magic of 13 of Google’s products & features.
• Transcend Global Women of Color Speaker - 02/2021: Featured speaker at internal conference alongside 13 women of color and keynote speaker, Former First Lady Michelle Obama. My lightning talk about "Finding Your Fit and Pivoting" attended by 20K Googlers
• YouTube x Google x Formula 1 German Grand Prix - 10/2020: Led the first-ever YouTube, F1 and Google digital and social media launch for the Eifel Grand Prix resulting in 26K organic engagements, 472K impressions and a reach of 5.6M, amplifying the race across DE, NL, IT, PL, UK, RU, FR, CH and DK.
• Global 2020 Year in Search Campaign - 12/2020: Achieved new global benchmarks of 244M organic video views (+48% over 2019 YiS), 92M impressions (+40% over 2019 YiS) and 610.8K engagements (+38% over 2019 YiS) by leading the cohesive EMEA social launch strategy across 7 EMEA country teams, launched 28 assets.

In 2 years of paid advertising with a total spend of ~ $58,000 produced:

171,317 link clicks (at an average cost per click of just $0.35)

1,126,819 Impressions

+20,000 new Facebook followers

$416,879.29 Purchase Conversion Value

600%+ Return on Ad Spend

4,475 purchases

When we started working with the team, they were managing 20 accounts. Over the last three years, we have helped them grow this client base to over 50 paid media clients.

We have achieved this by listening to the client and using data to increase sales volume and the type and quality of each conversion they were delivering for their clients.

As our relationship developed, we were able to evolve a proprietary lead generation solution by connecting software solutions to create a seamless experience for the end client. This included a feedback loop to ensure that data was continually optimized towards the best and highest revenue-generating keywords and ad copy.

In addition to the great KPIs we have delivered, we have also delivered a number of other benefits, including:

• Reduced administrative time by embedding automation using Zapier

• Standardized conversion tracking across all accounts for accuracy

• Landing Page suggestions to optimize conversion rates

• Implementation of a state-of-the-art budget management system

• Creation of standardized templates to ensure immediate performance gains with multiple predefined strategies based on initial performance.

Client Quote:

Shawn Kimmel, Xpress Promotion

“EMA has been a key asset in expanding my company. They work just like an internal team would. I rely on them heavily for handling all aspects of paid ads delivery from onboard of clients and set up of accounts, maintenance, problem solving and building systems to optimize account and workflow. They are responsive, dependable and wicked smart!

EMA has been a key asset in expanding my company’s paid ads services. I rely on them for all aspects of paid ads delivery from the onboarding of clients and account set up, to account and client routine servicing and handling of sensitive and timely issues. They work like an internal department and are dependable for getting their product and client retention. On one side of the spectrum is the “churn and burn” outsourced paid ads services, and on the other is EMA – completely custom, optimized, effective and responsive to your and your clients’ needs. 

EMA has been a key element in doubling my company’s paid ads services. They cover all aspects of paid ads services from the client side to the backend and even work to develop optimized systems to improve not only the paid ads products but the workflow as well. I find them responsive, dependable and efficient in addressing any situation that comes up – handling down months, onboarding clients, client reporting, emergency handlings and COVID. They have been solid throughout.”

Throughout the campaign I had to use my people skills to keep Steve and the client happy. For instance, the client wasn't happy with one of the portraits and no re-shoots had been included in Steve's contract due to his calibre. We got a flat out no at first but with some persuasion they agreed and re-shot that day. Despite all the content being shot, approved and going live within a week, I kept everything on time and it went live as planned.

With only a small PR budget we got 53 pieces of PR internationally with a circulation of 33.8 million. This was on top of Steve, and the other photographers, Instagram audiences who received the content extremely positively as it felt authentic to them. The client was really happy with the choice of talent as well as the results.

After the new design of the website launch, we are able to increase the conversion rate by 1.5% and an Average Order value increase of 11% resulting in almost 2x the revenue in 60 days when comparing to the 60 days before.

How we laid out the plan and promoted specific channels

1. YouTube testimonial - drive engagement and awareness to potential customers based on specific channels and search terms (high-intent)
2. Google Shopping campaign - show up in the search results for Google shopping results with a photo of the product based on high-intent keywords, related titles, and descriptions
3. Google Search campaign - targeting high-intent keywords with ads that speak to the audience with a call-to-action to buy driving new customers to the site daily
4. Website Design - improve conversion rate with better content and website flow for consumers
5. List product on Amazon - With no history on Amazon, I leveraged my skills of being a Professional Amazon seller launching pk24 from $0 a month to just over $15K a month on just Amazon.

As you can tell, I have a holistic marketing view that seeks to understand your goals, define them with your target audience, and deliver a plan that works. If you choose me, you get experience and results and someone that is easy to work with.

Looking forward to being your Mayple marketing partner.

Best,

David E.

By bootstrapping and adding several secondary traffic sources we doubled in revenue every month for 6 months. Our first month had a revenue of $500. Our 7th month brought in over $200k in revenue.

Key achievements:

• $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
• $233,473 in sales with an advertising spend of $32,675 (Google)
• return customer rate of 10% (hearing aids are usually a one-time purchase)
• over 200 - 5 star reviews, dozens of video testimonials

I redesigned and relaunched all ad campaigns from scratch to significantly improve performance and ROAS. Within 2 months of working together, I was able to achieve our goals of reaching profitability on all advertising channels. Results included the full reorganization of existing ad campaigns to reduce wasted ad spend, improve campaign performance, and achieve an increase in ROAS by 350%. Conversion rate optimization to improve usability, user experience and increase conversion rate by 25%. Design and launch new digital advertising campaigns on Facebook, Instagram, Google, Youtube, and Amazon to achieve a 3x increase in online revenue.

I've been able to help significantly grow their pool marketing accounts under my guidance and management through consistent feedback and iterative testing over the years to drive down the cost per lead and focus the budget on the best-performing keywords.

I increased conversions 50% while decreasing cost per conversion by 40% in 2021 over 2020.

Mike Isbell, Small Screen Producer

“Efficiency Marketing is our trusted Google advisor. We are a Full-Service Marketing Agency that creates websites, videos, marketing automation and we provide advertising services on Google & Facebook.

We hired Michael 2 years ago to help us improve our Google ads service. Since that time our company has enjoyed improved performance in all Google-related services. Michael and our account manager Adam are reliable and trustworthy experts that are a pleasure to work with. They are easy to get in touch with and always respond in a timely manner.

Our company manages 20+ google ads clients and with the help of Michael and Adam our clients have seen an increase in leads and a decrease in the cost per/lead. I highly recommend Efficient Marketing to any company wanting to improve their Google presence on the web.”

I was able to completely overhaul the Deel paid ads program. Before I joined, the Deel team had no conversion tracking or attribution solution in place on their website. I was able to build out a robust data infrastructure to help them identify and measure the entire user journey, and identify average customer acquisition costs by channel.

To date, we've scaled our monthly ad budget by 650% since August while maintaining a stable customer acquisition cost over the past five months. We've also dropped the CPMs of our campaigns by 25%, which is extremely impressive given the fact that the financial industry is one of the most expensive avenues for advertising online.

Deel continues its trajectory of rapid growth every single month. Paid ads remains the top lever for growth across the entire organization.

Here's a few success stories from the affiliates and partners I've worked with at ConvertKit:

"We were blown away by the response from our audience from this partnership... about $30,000 revenue generated directly from the workshop you and I created." - Gillian Perkins

"That was SO fun!!! You are a GEM and bring such amazing energy!! Thank you for being apart of this webinar and email campaign!" - Amy Porterfield's team

"I had a great time at the workshop. The engagement was beautiful!" - Tolu Michaels

"Angel! Wow. Thank you again for being one of the absolute best webinar hosts. After the webinar, our team thread blew up with gratitude and excitement for what transpired over the hour y'all spent together! The way you encourage viewers in the comments as well as weave in your own takeaways throughout the webinar is so unique and provides such a level of excellence. We are so grateful for this partnership!" - Ashlyn Carter

I helped scale this client from ~700k a month in revenue across all channels to hitting their goal of $1m a month in just 3 months. They wanted to optimize for revenue while achieving a good ROAS which was anywhere between 12-18x in the Google ads account and 29x on facebook. The PPC efforts currently make up anywhere from 40-50% of revenue for the business.

Olivela’s $1 Million Pledge successfully raised donations and ignited conversations

and positive sentiment across social media. Not only did our ads help Olivela

increase their brand awareness, we also drove sales resulting in $100.2K in

revenue.

This philanthropic campaign fueled Olivela’s evergreen retargeting campaigns to

further increase sales and revenue.

The following metrics were from November 7 - December 31:

• 7.8MM impressions
• 3.2MM unique users
• 58.2K new users/day
• 24K post engagements (reactions, comments, shares, and saves)
• 34.4K new email subscribers

In 72 days of paid advertising with a total spend of ~ $11,000

produced: 13,469 link clicks (at an average cost per click of just $0.86)

1,126,819 Impressions (at an average cost per view of just $0.13)

+17,342 new Facebook followers

$78,640.92 Website Purchases Conversion Value

683.47% Return on Ad Spend

1,553 Return on Ad Spend

Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.

+183% INCREASE IN registrations achieved from paid traffic

-79% cost-per-registration for an undergraduate Open Day since 2014

With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.

+220% INCREASE IN registrations achieved from paid traffic

-72% cost-per-registration for an undergraduate Open Day since 2014

In 2018 our paid campaigns generated 75% of all visits to the Clearing site.

16,000,000 viewable impressions Generated By our innovative display campaigns

205,606 CLICKS Generated By our innovative display campaigns

300,000 impressions on video campaigns on YouTube and Facebook

Within 30 days of SEO enhancements and modifications based on my recommendations and roadmap we began to see notable gains in both organic keyword rankings within the search engines and organic traffic (visitors) to the site. After 60 days of continued SEO enhancements and modifications I increased keyword rank performance by 359 positions in Google and 347 positions in Bing for 50 optimized keywords.

Additionally, since I began working with this client:

-         Organic Search bounce rate has decreased by 5%

-         Organic Search Pageviews Per Session has increased by 44%

-         Organic Search Average Session Duration has increased by 105%

-         Organic Search Conversion Rate has increased by 158%

• Successfully established brand on Google, Bing, Facebook and Instagram and grew monthly revenue by 2.6x over previous year.
• Increased ad budget 10x in first 2 years due to excellent ad performance and ROI.

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Successfully ran app install campaign for new social media platform/community:

• Average Cost Per App Install: $1.34
• Average Conversion Rate: 28%
• Average Cost of Interaction/Engagement Rate: $0.36
• 10,000 active users in 6 months.

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"We first started talking to Aaron when my company was very small, and not ready for a robust ad/marketing strategy. He called back once a quarter, over a two year period, with advice, patience, and encouragement. When we were finally ready to take the plunge, there was no doubt who we wanted to work with.

We set a small monthly ad budget, and from the very beginning, Aaron was professional and enthusiastic. He met with us regularly to discuss our business goals, and was genuinely excited about what we were doing and who we are as a company. Aaron also actually used our products personally and was truly invested in our mission as a company, which was very appreciated.

Business-wise, Aaron kept careful track of our numbers, always watching to see which ads were performing best, and helping us adjust things as needed. He knows his stuff when it comes to selecting audiences, measuring ROI, and all the nitty-gritty details that help make ad campaigns successful. He was always ready to communicate to us at our monthly check-ins exactly which campaigns had performed the best, what changes he had made or would recommend, and what else we could do to make our campaigns even more successful. Over a two year period, we more increased our ad budget more than 10x, because of the strong value it was creating for our company.

Working with Aaron was easily one of the best business decisions we've made, and is a key reason that our company will be listed as an Inc Magazine fastest growing company in America alumni in the near future."

Ben T.

CEO, Earthley Wellness

Wedding Style generated additional revenue and gained national accounts including Canon Inc., Williams Sonoma and Tiffany and Co.

Wedding Style increased organic search traffic by more than 1,607% and monthly visitors by an average of 847%.

This improved Wedding Style’s visibility on a national scale and opened the opportunity for large ad buys while helping retain key advertising accounts.

More importantly, the bride’s experience on WeddingStyleMagaine.com dramatically improved with the average time on site improving from just over 2 minutes to more than 6 minutes. The targeting strategy also paid dividends with a 49% reduction in bounce rate, reflecting the quality of inbound traffic.

After a detailed marketing plan + SEO site audit, I increased site loading time from 7 seconds to 2 seconds and successfully indexed branded + non-branded keywords via Google. After proper keyword analysis and competitive analysis, their website saw a +125% increase in page rankings in just under 2 weeks. I also successfully deployed 10+ marketing email campaigns over the course of 3 months, receiving an average ROAS of over 700%. Monthly mobile app subscriptions nearly tripled in the first 2 months. Goal was to receive at least 50 new B2B subscriptions in the first month; my plan received 125+ new monthly subscriptions.

Milwaukee School of Engineering was looking for ways to transform their admissions experience to be more engaging and connect with a generation that lives on social media. We worked together with the team at 7Summits to develop a rich, web- based application tool that is tightly woven into a community platform for prospective students. The online community creates a space where students, parents, and counselors can share resources and engage in conversation. It also serves as a launch pad to the admissions process. Candidates are able to work through the integrated application system. An online dashboard is available for students to follow their application through the process, review accomplishments, and learn next steps as they progress towards the big decision.

Awards:

Forrester Groundswell 2012

10 Most Innovative Colleges in the Country 

After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.

Additionally, since providing my SEO services for this client:

-         Organic Search bounce rate has decreased 12%

-         Organic Search Pageviews Per Session has increased by 65%

-         Organic Search Average Session Duration has increased by 49%

-         Organic Search Conversion Rate has increased by 41%

-         Organic Search Revenue has increased by 18%.

The final match rates accounted for 99% of form leads and around 80% of call leads, which was considered an excellent result.

The improved visibility into the true performance based on Revenue rather than CPL in Google Ads resulted in a 20% improvement in ROAS, at a time when the market was experiencing a downturn. It also allowed for the scaling of the campaigns, increasing the volume of leads by 30% while maintaining the target CPA.

• Achieved a +30% inbound marketing contribution goal by collaborating with Sales to implement Salesforce lead scoring & Eloqua CRM strategy, with financial impact reporting & sales/marketing alignment training
• Raised the B2B website’s lead conversion rate by 2X to hit overall Thomson Reuters benchmarks by working cross-functionally to bring new copy, layout, and content that reduced friction and improved clarity & motivation
• Saved over $100K annually on a $330K global marketing budget by influencing leadership across Thomson Reuters BU’s to move our marketing automation onto more well-supported Finance & Risk team’s instance

"Angel has been such a big help with our latest September virtual summit! It feels so good to be able to lean on her for specific email marketing tasks in order to avoid burnout for myself. The event Angel and I produced ended up exceeding our company-wide goal of $18K MRR. We came in at 197 new customers from the online summit which put us at $19,453 in new MRR! Thank you Angel for all your help and expertise!" - Alexis Teichmiller, affiliate manager at Circle

In our work, we always rely on statistics. In this particular case, statistics helped us to find the best Marketing-mix and cost-effective promotion methods that bring sales and increase profits. The client was satisfied with our work because he sees the statistics and sales increase due to marketing efforts.

And our team gained additional experience in successfully promoting an e-commerce project.

We were able to increase the number of daily lunch buffets from 4-5/day to 20-25/day, as well as increase the number of orders coming in through various channels like Doordash and UberEats.

We have about 10-15 tables during the night, with each table being 3-4 people and the average table size being $80-$150/table.

We've increased the number of party-sized platers/orders from 1-2/month to 7-10/month (the average order is no less than $450).

I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).

Recommendations provided with analytics support included:

• New products with expansion of ingredients but an adherence to the simplicity of current formulations. The client had been concerned that his brand was not on-trend and wondered if he should be developing Keto formulations with new calorie free sweeteners or other trendy flavors/ingredients. My research saved him costly investment in entirely new technologies and enabled him to launch two new successful flavors.
• New Facebook ad creative (with more focus on ingredient quality & simplicity, as well as taste) and better audience segmentation to improve CTRs. Helped hire a new Facebook agency that subsequently tripled ROAS.
• Re-examination of Amazon pricing strategy based on risks of cannibalization and loss of control over customer relationship (particularly due to higher LTV of owned e-commerce sales).
• Higher quality social media presence and responsiveness (recruited new social media manager who increase social media engagement)
• Retail as a discovery strategy, particularly Costco
• Tactics to encourage customers to try additional flavors to increase AOV and LTV
• More differentiation of and focus on vegan bars and segmentation of marketing

I am not aware whether some of these were implemented after I stopped working with the company.

Over time the social media accoutns grew and the brand was able to be featured in a few publications, highlighting their work, which then lead to receiving industry-related rewards.

Soon after work began, the brand landed an incredible contract, who heard about the brand through the publications and social media, in which the brand was hired for a 3 year period to build, design, and create new homes and cottages personally, for an entrepreneur.

The brand has since paused all social media and email aspects to take this project. However, they now have an email list of over 2,500 subscribers in which over 45% have engaged with the brand for upcoming projects and are securing their project dates.

I assisted in improving revenue, return on ad spend, and increasing class/testing enrollment. I was also able to help increase the food manager course/test purchases which were more valuable to the client than the food card purchases.

Below are the overall results

• Return on ad spend +34.32%
• Value/conversion +50.05%
• Revenue +28.06%
• Average CPC -1.04%

• 95% YOY increase in conversions
• 31% YOY Decrease in CPA
• 168% increase in branded traffic as a result of new TOF efforts
• 40% increase in avg. time on site
• 25% increase in content-related page visitors

In Vakilsearch, through my content, I will humbly acknowledge my quality of writing through the number of leads, impressions and installations the company has received.

To be precise, 2 in 20 people who read my content will become Vakilsearch's guaranteed customers. While organically reaching people, my content had received an average of 15 organic leads per blog. I did work more than the company's expectations and brought in a systemic structure of writing into the team.