Mayple Case Studies

• Achieving phenomenal success with Sachs digital campaign; reaching over 175M people across Europe via digital marketing and driving over 10M interactions with the brand from carefully targeted B2B prospects. This lead to BMW using our video as a best-in-class example.

• Creating more than 5M views on YouTube for Lemförder within the first two months of the campaign; as well as over 90K clicks to website and over 64M impressions.

• Achieving over 5M targeted views of series of films on YouTube for the TRW Aftermarket campaign and 4M visitors to the website. Programmatic and digital marketing served 270M impressions to targeted prospects, building a marketing list to retarget prospects that’s now approaching 1M.

The overall monthly ROAS for the account, including all performance media spend across all channels was lifted from 250% to 600% over the course of 4-5 months. Previously SEM activity was primarily relied on to carry the ROAS target, with Meta always below target. Meta results were improved by 200% and Criteo, starting at only 200% ROAS in its first month, improved to 600% ROAS, adding incremental sales and scale to PetO's digital marketing efforts.

We were able to get between 7-10X ROAS overall all campaigns we ran over a 4 month period. Within month 1 of working together we were already doing 5x ROAS on our campaigns and were able to get that to around 7-10X ROAS over the life of working together.

We actually had to stop running some advertising because the company was having problems keeping up with inventory control from both their paid and organic marketing methods. The client saw a record breaking month in July with nearly $200,000 of monthly revenue of which 50-60,000 came from the ads.

We earned a highly scalable cost-per-lead assisted by Ai technologies to predetermine qualified prospect behaviour to assist the sales staff in rating prospects. With this optimized lead bidding and efficient prospect rating systems, we were able to focus the sales team on the highest quality leads.

We improved the cost per lead by 275% while remaining exceptionally highly qualified leads. Our micro-targeted campaign was able to segment Investors from first time buyers with great accuracy—priming the sales agent to understand the client's mind-set before the call.

We sold out the building in under a year achieving industry-leading performance. We also had many compliments in post-purchase surveys complimenting our branding style and ad creative.

The efforts have been tremendously successful. Please find the client testimonial quote below: 

• Dan has been amazing to work with. Our AdWords campaigns were struggling with new compliant regulations set by Google. We hired him to help get us out of the gutter and he provided a lot of up-front data to back his recommendations for a new campaign. We immediately saw success from the changes he implemented and continued to optimize and work toward our very specific goals and needs. He's been a pleasure to work with during this transition period and we'd recommend him to any business who needs an overhaul of their AdWords campaigns. That's always a scary and difficult task, but you'll be in good hands with Dan. 

 James McNeal Director of Sales & B2B Marketing at Adia US

The end result was that the marketing team had implemented tried and true marketing tactics and strategy to target key personas that were both customers and prospects. Prospect was sold on the value of having an integrated accounting and sales system that made the homebuilding and selling process seamless and modern. Customers were also influenced by upsells, homebuilding customers who had the basic accounting software we more inclined to add-on sales modules, listings modules, warranty modules, and even automated modules that simplified the design studio process for homebuyers.

Constellation Homebuilder Systems now has a steady stream of qualified leads coming inbound and engaging with the product and related promotional resources, they are became nurtured through targeted dynamic campaigns, and sales were able to open opportunities that were won by being present at key events.

• Campaign activation and scale of digital paid media channels represented 30% increase traffic growth for the business sustaining ROAS.
• App promotion: 200K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.
• Lead generation of 40.000 new subscribers to the newsletter through Gmail sponsored promotions, paid search and Facebook ads.
• Team shared a global online media budget of £25 Million/year. This contributed to the growth of the business, which resulted in the acquisition by Booking.com for a value of $550M. 

Inkkas has been featured in Vogue, Glamour, Washington Post, NBC & CNBC. The company has distribution channels and partners in over 20 countries and has been carried by major international retailers including Nordstrom, Forever21, Whole Foods, J. Crew and more. The Inkkas company was acquired by celebrity investor Marcus Lemonis in 2016. The Inkkas company was founded on the principles of authenticity, fair trade, and sustainability. The company plants one tree for every purchase.

As a result, with responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising and paid social, we saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month. We focused on a few key critical SEO areas for improvement including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors. SEO optimizations also proved successfully in moving our Google rankings from page 3 to the top of page 1, with an ROAS over 600%.

Since working with LessonsUp, we have:

• Reduced the cost per lead by 30% through careful campaign management;
• Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
• Attained an average CTR of > 3.00%;
• Achieved a conversion rate of 8% since working together;
• Doubled the number of sign-ups;
• Get more than 25,000 impressions.

"Wow, what! That Instagram growth was so fast. We grew our following in just 1 month by working with Angel!" - Tianna Thompson, CEO of Human of Color

"Since working with Angel, I've been so much more confident in my business, and what I'm truly here for. I now have systems in place that I've stuck to for almost 2 months and I've since seen so much growth!" - Tayla Lindsay, creator and blogger

Client's goals were centered around CPA and scale. As long as the campaigns were under $40, I could scale.

Scaled up BodyFX 129% in Q4 2019 and another 80% in Q2 2020 year-over-year, which were historically lower spending quarters for the brand. Prior to working together, the client was spending $300k-$600k a month and I increased that to $700k-$1M monthly.

• Grew average order value (AOV) YoY +22% and conversion rate by +15% from launching a new website design plus designing and rolling out new product features like cart upsell, variant chooser for bundles and product page upsell.
• Achieved +83% YoY revenue growth (above industry average +30%) while achieving positive gross profit and positive contribution margin through a mix of UX/UI + conversion rate optimization, and earned and paid marketing strategies.

Results highlights May - July:

• Sales increased 1200%
• Recurring revenue $15,492.29
• Total sales $109,209.72
• July sales (instore and online) just under $60,000

(case study available)

Mason Developments sold out all 12 homes at the Olde Cork Farm estate, the price range from 8 million to 13 million, off plan. A great success for the company and prooving the rebranding and marketing strategy of selling not only a house but a home and a lifestyle, successful one.

We've pursued this strategy for the last few months, and we've seen a large uptick in growth and engagement on the CEO's LinkedIn profile, which now has 30,000 LinkedIn followers. Our next step will be to send targeted LinkedIn ads to our target market with a key whitepaper relevant for the industry, so we can continue to build our relationship via email.

Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.

Fast-forward to December 2021, and the online store generated $42,050 for this month only.

Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).

Stats

• Revenue increase of 66.4%
• Clicks increase of 67%
• Spend increase of 43%
• eCom conversion rate = 1.5%
• Impressions increase of 141.5%
• CTR of 3%
• Average CPC decrease of 14% ($0.57)

Quote from the client, which is visible on my LinkedIn profile:

"Ryan performed an SEO audit of our home equity website where I was the digital product manager on the team. Ryan did an exemplary job discovering and communicating our opportunities. He worked with our tech team to align priorities as we scoped work for the individual enhancements. He also led discussions across our leadership, tech and marketing teams. He left us with a fine tuned roadmap that once implemented increased our SEO traffic by 6X Y/Y. Success at this scale is rare and we are thankful for his time and guidance."

The brand was making a lot of common mistakes. They were running traffic campaigns instead of conversion campaigns, and not testing creative, audience or copy. When I took over I first set up tracking to run conversion campaigns, then implemented a strong testing and scaling protocol to improve results quicker and minimize losses on duds.

The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months. The detailed marketing plan I researched + created proved to be very successful since it was created with content specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure we were targeting the right marketing message to the consumer. With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.

I improved the over campaign ROAS by 312%. This was done by first finding ways to improve their listings and Amazon store so that we could increase the conversion rate.

1. Here is the Amazon store I created.

2. Updated the listings and A+ content

All of these SEO, listing, store, and campaign improvements helped increase the organic and sponsored traffic.

As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,

decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.

In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.

Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.

Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.

We were able to improve ROAS by 325% within the first 60 days and climbing even further with sales improving into the 4th Quarter as we have the new structure in place and figuring out how to improve the ROAS on the front end even further.

Sales are up 35% in the last 60 days.

Their first store saw them become the busiest cannabis store in their suburb within 5 months of starting with 5 other local competitors nearby.

This success enabled them to open up a second store after the first year of operation.

NWM has been seeing a revenue increase of 15-20% month on month since our team has been at the helm of their email marketing projects.

Specifically, we have helped them achieve:

• 28% average campaign open rate (industry average is 20%)
• 2% average CTR (industry average is 1.5%)
• 0.01% spam rate (anything under 0.5% is considered good)

We are now working with NWM to continue delivering the same statistics on a bigger list. We are implementing processes to rapidly grow their subscriber list, turn more subscribers into customers and form new partnerships for revenue diversification.

We achieved a 400% increase in highly qualified registrations after inheriting the account from another agency. We fully rebuilt the marketing strategy with our deep understanding of key messaging that triggers home-buyers and technical audience segmentation.

We sold out the condominium in a highly competitive market in under a year, and significantly under the client's budget.

Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.

Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.

Initial results were positive, with revenues slightly exceeding previous YoY results, which was good. We didn’t break anything. But results continued to improve with ongoing optimizations and learning more about the brand.

We continued to ad channels, like programmatic ads for the travel industry, revenues continued to climb. Innovative inside their marketing strategies took the company from outdated to innovative and they won big. By 6 months into the engagement, the hotel was pulling in the best monthly revenues they’d ever experienced in their 125 year history.

my team was nominated for an award at HSMAI and won first place at the 2018 convention for the project.

Company restructuring and renewed focus

A clear commercial hierarchy across the five business divisions

A marketing strategy for each part of the business 

Project is ongoing

Within 10 days, the client reported back a massive increase in website\ traffic and Facebook users converted to emails at the lowest cost from the stores day 1: +570 new email in 10 days for $164. And a total of 4000 new users who engaged with the chatbot from the same budget of $164.

Those visitors are consistently converting to sales with email marketing.

• Increased revenue from $10k to $50k+ in the first 180 days.
• The updates to their site increased organic traffic 462% and improved lead generation 750%.
• Business grew from 1 crew to 3 crews during same timeframe.
• Increased booked project calls 22% with weekly nurture emails.
• Generated 6 figures per month in email revenue.

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“Chris and the team helped grow my business from 5-figures to 7-figures per year in less than 18 months. Wow! Changed my business and my life.”

“I thought my website was just an expensive business card... now it’s my best asset for getting leads for my business.”

Stacey P.

General Contractor

Increased the number of leads generated by X3

Reduced the cost per lead 36%

Secured $12M investment for paid media acquisition purposes