This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city.  The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.

I was the head of performance marketing for Bloomberg Media. I led all of our advertising, from determining our budget, electing creative and overseeing external and internal execution. During my time at Bloomberg we grew yearly revenue from $4M to $100M in 3 years.

Sennheiser had a small marketing budget as their online store in Asia was just built with Singapore as their test market. The challenge ahead was to help scale their online revenue through growth marketing.

The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.