Work with an award-winning paid search company
Don't waste months of your time sitting through sales pitches, looking at pitch decks, reading fancy testimonials, and getting no results. Work with a search marketing agency that has experience in your niche, has proven results, and can quickly diagnose your problem and get you on the right growth trajectory.
Digital strategy development
Work with an agency that can take a strategic approach to your account. Every project at Mayple starts with a marketing plan and an outline of all the various digital marketing strategies the agency will use to optimize your campaigns.
Search & shopping ads
The two major search strategies you need are traditional search ads and Google shopping campaigns (if you're an eCommerce brand). Work with a PPC agency that can improve the ROAS of your search marketing campaigns.
Display & video ads
If you're not using video for your ads then you're behind the ball. Work with seasoned animation experts that can help share your story in 3D and captivate your target audience.
Google Ads management
It's important to work with an experienced Google Ads agency that can nail your audience targeting, use the right target keywords, and optimize your advertising budget. Work with a dedicated team of PPC experts that have your best interest in mind.
Remarketing ads
The last piece of the puzzle is remarketing to specific audience segments and users that have clicked on your ad in the past or have visited your site. Remarketing is done through Native advertising campaigns on the Google Display Network.
How to find the perfect paid search company
You can't just hire Jo Shmo off the street and expect to get the results you're looking for. Great search specialists are rare and you have to make sure to work with the right one for your business.
The right paid search agency should have a few key elements:
Proven expertise in your niche
Your advertising agency should have proven expertise in your particular niche. If you're a real estate business you need to work with an advertising agency that has worked with other real estate firms and has a proven success record.
Robust marketing strategy
How do you identify real talent? You ask your advertising agency to create a marketing strategy before you hire them. The strategy should include:
- Tactics they recommend for your business (including ad types, campaign strategies, and high-level landing page design tips)
- What they plan to do to hit your marketing goals
- Key performance indicators (KPIs) they will be tracking
- Search trends that would apply to your business
Transparent reporting
Even if you're an analytics wiz you still need accurate reporting
What is an example of paid search?
Paid search services include things like Google Ads, Bing Ads, Amazon Ads, Google Shopping, Native Ads, and remarketing or retargeting campaigns.
What are paid search services?
Paid search refers to online ads companies run on search engine results. When you type something into Google you get a list of search results that are both organic and paid (search ads).
The organic search results are optimized through search engine marketing (or search engine optimization) while the paid results are ad campaigns that companies launch using Google Ads or Bing Ads. You can launch search campaigns on all the major search engines as well as online platforms like Amazon.
Audience, keyword, and competitive research
Before starting any new advertising campaigns, we perform thorough market research, keyword discovery, competitor analysis, and ROI calculations. Using these insights, we develop an effective plan that aligns with your overall marketing strategy and helps you achieve your business objectives.
Bid management
Paid advertising involves paying for ads on Google and other platforms. You need to bid for them in real-time so you don't get outbid by competitors. Search engine advertising agencies are tenacious and never quit in their quest to deliver the best results for your company that meet all of your KPIs.
Conversion strategies
With the right tools, we can track conversions and see which parts of your site are converting well and which aren't. Our experts can then use this information to improve your user interface and content to increase conversions.
Conversion Rate Optimization
We don't know what we don't measure; through CRO and experimentation, we're able to continuously monitor and improve the performance and effectiveness of your paid media marketing campaign in real-time.
CRO also allows us to test different copy and designs for our paid ads with specific audiences, and then switch them in and out depending on which one works best.
Custom reporting
Each paid advertising campaign is different, and so should your reporting be. We create customized reporting that lays out your entire campaign from a holistic perspective so you can easily understand the results of each aspect of your campaign.
We will meet with you at least once per month to review your current performance and discuss any adjustments needed for future campaigns.
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