I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).
Recommendations provided with analytics support included:
I am not aware whether some of these were implemented after I stopped working with the company.
expert
Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.
I conducted a complete audit of the brand, it's financials/sales data (Shopify, Amazon, & Google Analytics), all its touchpoints (website, social media, Amazon PDP, etc.) and advertising/promotional activity (primarily Facebook/Instagram). I spoke with employees and other stakeholders. And, I conducted primary research among its one-time customers and repeat customers to gain a better understanding of the consumer, their buying behavior, and their perceptions of the brand, RIse Bar products, and the protein bar category.
I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).
Recommendations provided with analytics support included:
I am not aware whether some of these were implemented after I stopped working with the company.
CMO,Marketing Strategy,Other
Food & Drink
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LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.